FSBO TIP

Marketing

Beyond the sign you will put on your lawn, you should find effective ways to spread the word about your home. Local buyers can be reached through the newspaper, but this is only a small part of the market you are after. Be sure you include the many buyers who could already be working with a Realtor. To locate them, target as many top agents as possible in your market to see if the criteria of their buyers matche that of your homes. Because out-of town buyers are also an important target, you should create a strategy to reach these people as well.You might want to take a look at these websites to post your advertisement.

But remember, advertising doesn’t sell housereal estate agents do. A recent study by the NAR (National Association of Realtors) uncovered some interesting statistic estimates about 66% of buyers come from real estate  agents, only 8% of buyers come from advertisement. You might consider the fact that most buyers do use a real estate agent because it doesn’t cost them anything for the service (i.e. the seller pays the agent’s fee).

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